IRISH SETTER® EXTENDS RUTMASTER LINE TO INCLUDE RUTMASTER 2.0 LITE HUNTING BOOTS

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RED WING, MN (June 2015) —Irish Setter has developed lighter, more flexible Rutmaster™ knee boots. Joining the Rutmaster family will be three new Rutmaster 2.0 Lite styles, two lighter neoprene versions and a non-neoprene boot designed for simplicity.

The neoprene styles (#4890 and #4891) offer flexibility and easy on/off.  Hunters can fold over the neoprene top for a comfortable, customizable height.  These boots feature ScentBan™ scent control, and helpful side pulls up top. The bottom chassis features a lightweight rubber/RPM outsole, ¾ shank in the sole for underfoot stability, polyurethane footbed delivering long-lasting underfoot comfort, convenient heel kick for easy boot removal and vulcanized rubber for waterproofing and durable construction.

Style #4880 is an affordable Irish Setter rubber boot featuring a removable polyurethane footbed and the Chore Sole with an aggressive lug pattern to provide stability and traction – especially on upland terrains. A back gusset accommodates a wide range of calf sizes for enhanced comfort.

Rutmaster 2.0 LITE Men’s Styles (whole sizes 8-15)

STYLE #4890 IN REALTREE MAX-5® CAMO WITH 400 GRAMS OF PRIMALOFT® INSULATION, MEN’S $149.99*

STYLE #4891NON-INSULATED  IN MOSSY OAK® BOTTOMLAND®CAMO, MEN’S $139.99*

STYLE #4880 NON-INSULATED, ALL RUBBER CLAD, WITH VULCANIZED SOLE  IN MOSSY OAK® BREAK-UP COUNTRY®CAMO, MEN’S $119.99*

IRISH SETTER® DEVELOPS NEXT GENERATION KNEE BOOT WITH EXCEPTIONAL FIT & COMFORT – RUTMASTER™ 2.0 RUBBER HUNTING BOOTS WITH EXOFLEX® PERFORMANCE FIT SYSTEM

Irish Setter has engineered a new generation of the Rutmaster ™ knee boot. Rutmaster 2.0 hunting boots are waterproof and scent-free, providing excellent traction, superior fit, and easy on/off convenience. The Rutmaster 2.0 features lighter weight(3.5mm) neoprene, ScentBan™ technology, RPM™ outsole and ExoFlex® technology.

Rutmaster 2.0 boots feature a patent-pending ExoFlex panel that extends from the top of the boot down to the ankle for a snug, comfortable fit. An adjustable side gusset on provides additional fit control. The Mud Claw RPM II Sole lightens the boot for all day comfort without sacrificing comfort or durability. An aggressive lug pattern creates superb stability and traction on the toughest terrain and is designed to release mud and dirt. Rutmaster 2.0 incorporates a convenient heel kick plate, integrated pull-on handle and a removable polyurethane footbed.

“We keep refining and improving our knee boot collection. This new design with ExoFlex™ technology is our best yet,” said Charley Bryant, Irish Setter Line Manager for Red Wing Shoe Company. “Our field testers absolutely love these boots.”

Rutmaster 2.0 Men’s Styles (whole sizes 8-15)

  • STYLE #4882** NON-INSULATED IN REALTREE® XTRA CAMO, MEN’S $149.99*
  • STYLE #4881** IN REALTREE® XTRA CAMO WITH 800 GRAMS OF PRIMALOFT® INSULATION, MEN’S $169.99*
  • STYLE #4883** IN MOSSY OAK® BREAK-UP COUNTRY®CAMO WITH 800 GRAMS OF PRIMALOFT® INSULATION, MEN’S $169.99*
  • STYLE #4884** IN MOSSY OAK® BREAK-UP COUNTRY®CAMO WITH 1200 GRAMS OF PRIMALOFT® INSULATION, MEN’S $179.99*

Rutmaster 2.0 Women’s Styles (whole sizes 5-11)

  • STYLE #4885** NON-INSULATED IN REALTREE® XTRA GREEN CAMO, WOMEN’S $149.99*
  • STYLE #4887** IN REALTREE® XTRA CAMO WITH 1200 GRAMS OF PRIMALOFT® INSULATION, WOMEN’S $179.99*

IRISH SETTER® RUTMASTER RPM KNEE BOOT ARE 50% LIGHTER THAN TRADITIONAL RUBBER BOOTS

Irish Setter Rutmaster™ RPM knee boots are 50% lighter than traditional Irish Setter rubber boots. Their seamless design makes them waterproof and durable. RPM technology is a breakthrough composite material that significantly reduces the weight of the boot for extreme comfort and added durability. The one-piece upper and sole also incorporates RPM material under foot for cushioning. Rutmaster RPM boots feature Irish Setter’s proven ExoFlex® Performance Fit System for improved fit and easy on/off convenience. An Airmesh lining wicks moisture and allows air flow, while ScentBan™ eliminates foot and other odors. The Mud Claw RPM™ sole’s tread design offers an aggressive lug pattern for superb stability and traction while facilitating the release of mud and dirt.

Rutmaster RPM Men’s Styles (whole sizes 8-14)

  • STYLE #4892** NON-INSULATED 17” BOOT IN MOSSY OAK® BREAK-UP INFINITY®CAMO, MEN’S $159.99*
  • STYLE #4895 17” BOOT WITH 400 GRAMS OF PRIMALOFT® INSULATION IN MOSSY OAK® BREAK-UP INFINITY®CAMO, MEN’S $169.99*

Rutmaster 2.0 LITE boots will be available in January 2016. Rutmaster 2.0 boots and Rutmaster RPM #4892 will be available in July 2015 at leading outdoor retailers. Rutmaster RPM #4895 boots are available now. Visit www.irishsetterboots.com for the retailer nearest you. ** indicates new styles available in July 2015.

About Irish Setter

Based in Red Wing, MN, Irish Setter is a division of Red Wing Shoe Company that produces a full line of performance hunting boots and rugged outdoor casual footwear. Irish Setter continues to use leading technologies and the finest materials to offer customers the highest quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com.

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