| RED WING, MN (January 2010) —Irish Setter’s patent-pending ExoFlex technology brings a welcome change to the rubber boot category – fit. The ExoFlex panel placed in the back of the boot shaft expands to accommodate the back of the foot, offering easy entry into rubber boots. Then the panel contracts for a lock-tight, high-performance fit, creating a great fitting, easy on/off waterproof, scentproof rubber boot. The new ChoreMaster rubber boots feature this new performance technology.
The non-insulated, scent-free waterproof ChoreMaster boots are available in a black 12” version (#4850) and a black 17” version (#4851). The new Irish Setter ChoreMaster boots are built on a new last that provides a slim, comfortable profile. The outsole is designed with a performance-enhancing rocker Mud Claw sole with mud releasing cleats. Serrated cleats upfront provide traction on hills. The Irish Setter ChoreMaster boots are available in whole sizes from Men’s 7-15 and ½ sizes from Men’s 8-14. “Irish Setter decided that if we were going to get into rubber boots, we’d have to develop a game changer,” said Kyle Rackiewicz, Irish Setter Product Manager. “After extensive development and testing, our patent-pending ExoFlex definitely adds bring a new performance feature to the chore boot market.” The new ChoreMaster rubber boots will be available in July 2010 at leading outdoor retailers. Suggested retail is $99. Visit www.irishsetterboots.com for the retailer nearest you. About Irish Setter |
| Based in Red Wing, MN, Irish Setter is a division of the Red Wing Shoe Company, Inc. that includes a full line of performance hunting boots, fishing shoes and outdoor casuals. Irish Setter continues to use leading technologies and the finest materials to provide customers the best quality outdoor footwear. For more information about Irish Setter’s heritage, products and retailers, visit www.irishsetterboots.com. Irish Setter. The Hunt Never Ends.
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